Question
1: You are the purchasing manager of a company and
are responsible for ensuring that necessary inputs are available to keep your
factory operating. For each of the three types of purchases identified below,
recommend whether your company should use spot purchases, contract purchase, or
internal production. Support your answer using economic concepts from this
course. To what extent is your decision and any contract terms affected by the
variability in the demand for your product and thus your need for the product
purchased?
a. A subsystem that is similar to but not
exactly the same as subsystems used by competitors; several large companies
offer to make modifications to the subsystem to fit your requirements.
b. A part that is unique to your company
and requires significant capital investment in order to produce. Your company
is the only one using this part but several vendors have offered to manufacture
it for you.
c. Light fixtures and light bulbs used to
illuminate the factory floor.
Question 2: Discuss each of the pricing
strategies below. What conditions are necessary to make each strategy
successful in terms of increasing profits? Explain your answer.
a. A local restaurant/bar offers
discounted drinks during “happy hour,” from 5 to 6 PM on weeknights.
b. The price Company X charges for
its ink cartridges is nearly as much as it charges for a printer.
c. Packs of 5 T-shirts cost $10 while
an individual T-shirt costs $4.
d. Coupons for specials at a local
grocery store can be downloaded from an online site.
e. Computer and appliance
manufacturers promote service contracts.
f. Microsoft Office includes several
programs in one package.
Question
3: You hire a contractor to remodel your
house. Identify three potential areas where asymmetric information and the principal-agent
problem may be present. What are ways to mitigate the problems? Do you think
having local government representatives inspect remodeling and building
activities helps to reduce any of the problems? Explain your answers
Question 4: Explain
how incomplete information can cause market failure. Give at least one example
of this type of market failure and explain how government intervention has been
used to correct the problem. How effective has this form of intervention been?
Use the material from this course to support your answer
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